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When only the outermost layer of a grain of rice (the husk) is removed, brown rice is produced. To produce white rice, the next layers underneath the husk (the bran layer and the germ) are removed, leaving mostly the starchy endosperm.

Hubari Aswi

This name signifies our pride for supreme quality of our rice sourced from Pakistan.

Hubari Zahb

Houbara is a beautiful bird that travels thousands of miles to migrate from central Asia to Pakistan.

Arzoo Rice

We wish for our customers to enjoy every single grain of our rice until there is nothing left on the plate.


AL Qurum is show affiliation of our products with gulf region, and how we want to create a personalized experience for our valued clients 


Named after the camel that belonged to our beloved Prophet Muhammad (PBUH). We used this label to emphasize upon the purity of our rice.

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